Analytics
The Analytics page gives you a full picture of how your quizzes are performing — from how many shoppers start and complete the quiz, to which products get recommended most, to where shoppers drop off. Revenue tracking is available on the Pro plan.
Date range and filters
At the top of the page you can control what data you're looking at:
- Date range — choose from Last 7 days, Last 30 days, Last 90 days, All time, or a custom date range
- Quiz filter — view data for all quizzes combined, or select a specific quiz
The data on the page updates when you change either filter.
KPI cards
Four summary cards show your key numbers for the selected period, each with a percentage change compared to the previous period of the same length.
- Total Responses — all quiz sessions started, including incomplete ones
- Completion Rate — percentage of started sessions that reached the results screen
- Revenue Attributed — revenue from orders placed after a shopper viewed their results (Pro plan)
- Cart Conversion — percentage of completed quizzes where the shopper added at least one product to their cart
Response Volume
An area chart showing the number of responses over time within the selected date range. Useful for spotting trends — a traffic spike after a campaign, a dip during a quiet period, or steady growth over time.
Conversion Funnel
A bar chart showing how many shoppers moved through each stage:
- Started — opened the quiz
- Completed — reached the results screen
- Viewed Cart — opened the cart after seeing their recommendations
- Checked Out — completed a purchase
Each bar shows the count and the percentage of the previous stage, so you can see exactly where drop-off happens.
Top Recommended Products
A bar chart of the 8 products recommended most often across all completed quizzes in the selected period. This reflects how your vote assignments and product catalog combine to produce results — if one product dominates, it may be worth reviewing your vote weights.
Per-Quiz Breakdown
A table showing each quiz's performance side by side:
| Column | What it shows |
|---|---|
| Quiz | Quiz name |
| Responses | Total responses in the period |
| Completion | Completion rate percentage |
| Cart | Cart conversion rate |
| Revenue | Revenue attributed (Pro plan) |
The table is sortable by any column. Click a quiz row to filter all the charts on the page to that quiz only.
Drop-off by Question
A bar chart showing how many shoppers abandoned the quiz at each question. The bar height represents the number of shoppers who left without continuing past that question. High drop-off on a specific question is a signal to review its wording, the number of answer options, or whether it feels too personal or confusing.
Email Capture Rate
A ring chart showing what percentage of shoppers provided their email address on the welcome screen. Below the chart, a separate count shows how many of those were synced to Klaviyo (Starter plan and above). If the Klaviyo integration is not connected, that count is not shown.
Top Audience Profiles
Based on the first three questions in your quiz, this section identifies the most common answer combinations among shoppers who completed the quiz. The top five profiles are shown, each with a count and percentage. This gives you a quick read on who your shoppers are and what they're looking for.
Revenue Intelligence
Available on the Pro plan. This section appears below the core analytics and tracks the revenue side of your quiz performance.
Summary tiles:
- Total Revenue — total value of orders attributed to the quiz
- Average Order Value — average order size across attributed purchases
- Orders — number of attributed orders
- Checkout Rate — percentage of completed quizzes that resulted in a purchase
Revenue Over Time — an area chart showing revenue trend within the selected period.
Revenue by Quiz — a bar chart comparing revenue across your quizzes (when viewing all quizzes).
Revenue Funnel — progress bars showing how revenue flows through stages: Completed → Viewed Cart → Checked Out, with percentage rates at each step.
Top Revenue Products — a table of the products that generated the most revenue through the quiz, with columns for product name, orders, and total revenue.
Revenue by Quiz (table) — a detailed breakdown table with revenue, AOV, orders, and checkout rate per quiz.
Upgrade to Pro to unlock Revenue Intelligence.
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